The Importance of Having a Blog for your Online Business

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Are there benefits of posting a blog on your website? Yes, there is! If you want to generate a high traffic of visitors to your website, blogging is your best solution. For decades now, online entrepreneurs have been promoting their brand through content marketing, blogging being one of its categories that brings many benefits for your business.

In today’s digital marketing industry, blogging is a great way to generate traffic, build a reputation for your business, and generate better sales. This blog will expand your learning of why blogging is needed for brands. And if you are interested, here are the best benefits you can get from blogging.

11 Benefits of Blogging – 2020

1. Gain your client’s trust

Your blog displays your brand voice and personality, and being unique in the online marketing industry helps your brand stand out from the rest. And by blogging, you can reach your customer and deliver your intent to showcase your brand voice and personality, resulting in your audience being able to recognize your brand and develop a deeper bond with you. Your brand becomes transparent, and many customers would love and trust you.

Creating a blog posted on your website is a great way to share your knowledge with your audience about the industry or other relevant interests. Successful brands continuously publish the best blog to establish authority, leadership, and trust from their readers.

If consumers love your personality and your brand voice, they will be confident to trust your business. A reader who regularly visits your website and reads your blog often has a relationship with you and trusts you, however, please note that you need to build trust from potential customers before selling them your products or services.

2. Add value to the overall customer experience

The value of the experience you give to your client is very significant for your brand’s growth. Blogging can provide a better customer service experience to let people get free information from your post. As a business owner, put some importance on adding value to your customer so they would likely enjoy and love your services.

Blogging without much thought about your customer’s experience can hurt your business. Always read through your blog before posting it, as they likely will look for other brands due to a mediocre blog posted on your website. 

Blogging becomes more attractive to people when offering free information or insights that can benefit them when purchasing. That could be the turning factor that they will choose to purchase from you. What you could share from your blog could be ideas, checklists, benefits, importance, and so on.

What’s more is that the more you value the customer’s experience, the more they will trust your brand and become a loyal consumer.

3. Rank higher in SEO

You want to make your brand visible to the online market, and to make your website rank on the top search results? There are a couple of ways to do that, blogging being one of them.

Your blog posts must contain keywords that your customer searches for to make your content relevant. Search engine algorithms are likely to find your blog if it has used a popular keyword on multiple occasions, that is how it determines that your brand ranks high on the search results page.

One of the big benefits of blogging is to help your brand rank higher in SEO.

4. Offer prospects to generate more subscriptions for your email newsletter

Through blogging, you can ask your audience to make a subscription on your website so you can send them emails that contain messages such as special offerings, deals, updates, and promotions.

Blogging is a great way to engage interested prospects by asking them to subscribe to your blog posts. Then you can add those subscribers to your marketing funnel, you can also send them more promotions about your business and other communication. The more you have touchpoints with a potential client, the more leads and sales you will have.

5. Create and cultivate an interest in your brand

Businesses today use a blog for advertising their products, features and informing the audience about their brand. It is a good strategy to use a blog to attract people that can turn into leads.

To capture interested prospects, demand generation is the first step in lead generation. Demand generation is the part where businesses need to get more demand from the market. By blogging and content presentations, they could get more demands to announce a large audience with their new products, promotions, and other information.

6. Lead conversion

One of the most important benefits of blogging is to attract an audience for lead conversion. There are three stages of capturing a potential client to your business.

  • Awareness
  • Consideration
  • Decision

It is important to understand each stage to attract a new customer and get them interested in your brand or products.

By blogging, your spreading awareness to people like what your brand is about. You can make use of a checklist and tips in a blog post that can attract prospects.

A blog content of “how-to” topics can convert prospects into the consideration stage.

Testimonial content marketing can be the turning point of a prospect in the decision stage who may need social proof before purchasing from you.

Blogging is essential when it comes to lead the conversion process.

7. Increase Brand Visibility

Blogging increases your brand visibility, your content can help you promote your brand and build awareness about your business. Your blog posts create value for users, and a search engine is going to pick it up.

It is a great strategy to use blogging to house information about your website’s new products and promotions. So, if customers visit, they get information and learn about your business in general.

8. Wider reach with influencer marketing

One of the most famous ways to reach out to more audiences nowadays is by guest posting since it allows your business to get more benefits when you work with other influencers by promoting your brand. It is easy to do as you only agree with an influencer to make a blog post reviewing your brand and product. But, make sure that you work with an influencer that your customers admire and follow.

If you are a starting business, your blog will most likely not have a large impact initially. On the other hand, influencers can help you reach out to a large audience as they have hundreds of thousands of followers. They can easily promote your brand with a simple blog post.

9. Backlinks to increase your domain authority and ranking in search engines

In your blog posts, you can include backlinks that link back to your website. As you have learned earlier, blogging is a great way to create value for customers by giving information about your business in general. If your blogs are valuable enough to help a customer, they might get picked up by other websites or blogs.

Google then recognizes that you have a strong recommendation because other sites will have links to your content or information. The more businesses recommend your brand, the more people will want to visit your website and purchase. Backlinks help increase your website authority and rank in search engines.

10. Blogs can be inviting enough for the audience to leave feedback

Blogging can also help you in terms of having feedback or comments from your customers. Because of blogs’ easy availability on your website, blogging has become an extension for your customers to learn more about what they like and don’t like.

Customers can leave feedback on your blog posts. If they are happy with your products or services, you could expect them to leave good reviews.

11. Have a better market share over competitors

If you are active in making blog posts on your website, more visitors will visit and purchase. According to the study, 55% of customers are encouraged to purchase from a brand that consistently posts interesting blogs. If you are consistent with posting your blogs, it greatly helps a customer to choose your brand.

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