Competitive SEO Keyword Research
Competitive keyword research is the key to any SEO or social media online marketing strategy. It’s like the recipe that puts the ingredients altogether. Without a strategy, no game can be won. Without an SEO strategy, no potential clients can be brought to your website.
But what exactly is keyword research and how is it done?
That’s what we’re here to resolve for you at CHKME SEO Services.
Our full-time, in-house SEO keyword research experts know one thing really well and that’s SEO. They know what it takes to get your website to be seen on search engines like Google, Bing, and Yahoo. They know the perfect magic combination of keywords to target and center content on to make your website look great to both search engine robots and to people.
What are SEO keywords?
SEO Keywords are are keyword phrases that are relevant to your business in the eyes of the customers and potential clients. For example, if you own a dog grooming business, then you want to think about what your potential target client base are searching for online that can eventually lead them to your website and business.
Will they be searching about “baseball hats in Mississippi”? Maybe, but that has nothing to do with your dog grooming business. If they are interested in finding a groomer for their dog, maybe they will search for things like “dog grooming” or “how often should you take your dog to the groomer?” On Google.
These phrases that they search are “keywords”, relevant phrases that are calculated, tracked, and analyzed to determine which keywords a business should tailor their content and website to feature.
If your website is tailored towards the keyword “dog grooming” and is optimized and high in the rankings for this keyword, then more people will find your website when they search “dog grooming”. It will be higher on the Google results page for that keyword!
It may seem complicated, but the process behind it simple. The magic comes from having the insight to determine which keywords are the best to target. This is what keyword research does.
What makes us SEO keyword research experts?
We think about multiple factors and conditions to determine what is that magic golden keyword that is attainable yet competitive, yet impactful! We will find you the best keywords that have the highest potential to convert.
Some things we analyze:
– Business size and keyword competition:
We will find you the perfect keywords that are fit for you. A major national corporation’s website will have different competition than a small local business that’s trying to get more local customers. We take into account every single client’s individual situation to determine the best keywords to outrank your competition.
– Target Audience Demographic and Search Intent:
Research intent is a big thing. That means we need to think about what real people are looking for when they types those keywords onto Google. Are they looking to buy? To research? To read a review? To look for videos or pictures? It’ll depend, and we need to strategize to match what people are looking for.
– Relevance:
There’s no point of targeting a keyword that isn’t relevant to your business or your services!
– Search Volume:
How many people are searching for this keyword in your designated region? Is it a large enough volume to make this keyword worth it?
– Long-Tail vs Short Keywords:
Long-tail keywords mean that the keyword is long in word count. The more specific a keyword phrase is, the easier it will be to rank your website and content for it since there are less people making content around that phrase. The more specific you get, the narrower the scope of competition but also potential viewers becomes.
– Local SEO keywords:
If you are trying to promote your local business towards local clients, then the local keyword research will take a different approach and think about what specific people of your city are searching and looking for.
