What is On-Page SEO?
On-Page SEO is a general term that covers all aspects of search engine optimization that is done on the front-end of the website. This refers to the visual content of the website, such as the headings, images, the text, and the videos or other media. But this also includes things that are a bit less seen such as the alt text and meta descriptions that are associated with each item on the website.
What effect does on-page SEO have on my website’s rankings?
On-page SEO is such a critical factor for optimizing your website, because when search engines crawl (go through) your website to analyze the data that is on it and store it in its database to be able to bring up your website when someone searches for a relevant term. If Google’s crawl bots cannot see your website being optimized for keywords, then it will not think that your source is a good option to bring up to the users who are searching with intent to find good information.
The point of on-page SEO is to make it easy enough for Google to think of your website as relevant fo as many important keywords as possible without making it seem artificial or “keyword stuffed”. This practice is important and needs to be constantly done in order to improve your website. Although on-page SEO requires a lot of detailed work invested into it, the end result more than pays for it as your website finally gets to be on the top search results on SERPs.
What does an on-page SEO service do?
An on-page SEO service includes optimization of important factors on your website such as:
Titles and Meta Descriptions:
– Page Title Formatting or Missing
– Missing Meta Descriptions
– Formatting Meta Descriptions to Match Keywords
– Header Hierarchy Optimization
Keyword Research and Optimization:
– Competition Analysis
– Keyword Analysis
– Incorrect Anchor Text Linking
– Subpage Keyword Hierarchy
– Keyword Search Volume
– Long Tail Keyword Optimization
Responsiveness and Page Speed:
– HTTP Header Errors
– Mobile Responsiveness
– Switchboard Tags
– Overall Page Score and Speed
– Robots.txt file
– XML Sitemaps
– Webmaster Tools
– Canonical Tags
– Directory and Sub-Domain Structure
– URL issues
– Tracking Parameters
– Internal Links
– Breadcrumbs and Scheme
– Anchor Text Optimization
– No-Follow Links
– 404s, broken page links
– Page Errors
– Missing links