How to Write Great SEO Copy
Knowing how to write great content for SEO can make optimizing a site easier. You can either share great content on your site and skip some of the steps for optimization, or provide good content and add some SEO techniques to draw traffic. The following tips will give you a better understanding of how to write or provide copy that will elevate your site’s rankings in the SERPs.
Researching Keyword Terms
First, you need to focus on the key phrases (long-tail keywords) and key terms of your target audience. To learn more about these terms, you need to answer the following questions:
- Who, exactly, is my audience?
- What type of information are they seeking?
- Why do they need this information?
- What keywords have they been using to find what they are seeking?
Learn More about Your Readers
To learn more details about your readers, you need to provide surveys and find out more about their habits. Review their preferences, age, gender, and interests. The use of social media can be revealing, as can sending out surveys.
Create a List of Topics
Next, come up with some content topics, based on what you learned about your audience and the types of keywords they use in their searches.
How to Engage Your Readers
If you want your SEO content to boost your site’s rankings online, it also needs to be readable. Therefore, the content you present should compel the reader to stay online and continue to read more. As a result, it needs to be well-written as well as nicely formatted. People are more likely to stay and skim your content when if contains certain features, like the following:
- Bulleted or numbered lists
- H1, H2, and H3 headers
- The subject content they are seeking
Include Bucket Brigades
You also want to add phrases and words, called bucket brigades, that give site visitors the motivation to read more. Here are some examples:
- What does this mean for you?
- But wait, here is the good news –
- Best of all
- Think about it:
- On the other hand
- So, what does this mean for you?
- It’s true
- Simply put
Add Modifiers to the Title Tags
It also helps to add modifiers to your title tags. Doing so will narrow down your subject and increase your rankings in the organic search results. Some examples of modifiers include the following:
- How to . . .
Use Long-form Blog Posts
Place a heavy focus on your subject content. To do this, you need to do the following:
- Write long-form blog posts that are 2,000+ words.
- Explore a topic that has several angles or facets.
- Research a topic using research tools, such as JSTOR or Google Scholar, or research publications in the field of interest you’re reviewing.
- Create “ultimate” guides.
Use the Right Visuals
You will also make your content more “readable” by adding the right visuals. One research report from Skyword claims that more people will view articles and keep reading if the articles include images. If you want to format your article so it looks more cohesive and professional, you cannot forget the images.
What Are Your Reasons for Creating the Content?
To make sure the content you produce is great, you never should publish a post or similar piece of content without thinking of the reason for publishing it. You need to think about what you want the content to do. Do you want to rank well in the SERPs or earn backlinks? Maybe your main focus is to educate your audience or increase social engagement on your website. Whatever your reasons for creating the content, they should always be directing your focus.
What Does Your Audience Want to See?
Also, consider this (answer the following):
- How can you answer your audience’s problems with the content your write?
- What kind of terms or language will your audience like?
- How can you focus on things they find useful or that they like?
- Where does your audience go to find information – blog posts, videos, or similar websites?
- Do they like infographics or pictures better when reading content?
To format your article, you might visit a course provider, such as Udemy. See what courses (subjects) are trending on the site, then look at the course outline for a popular course and topic. This will give you an idea about how to format an article and provide the type of information that people want to see.
Also, listen to the feedback people give about the products and services you share on social media. What topics do they want to address? The idea is to tune in to your audience and give them the information they need to make better decisions as a consumer or the user of a product or service.
In addition, the content should be action-oriented, not passive. Use verbs to engage your readership. Don’t fall into a pattern of writing passively. For example, it is better to say –
- Joe painted the house completely, rather than
- The entire house was painted by Joe.
The focus should be on getting people to act or to resolve a problem. You can do this more easily if you use an active voice when you write or produce content for your website.
Add Quotes Inside Boxes
Use subheadings to break up the content in your article and whenever your quote someone, place the quote in a box. Again, what you write is just as important as how you format it. Give your audience digestible bits of content that make it easy for them to continue reading.
Organize Your Content – Make It Both Readable and Engaging
Emphasize what you want to say by writing short paragraphs and sectioning the content so it is easy to capture and understand. Make your content both interesting and simple to comprehend.
What do you think? Are you engaging your audience with the content your present on your site? Does it need improvement? If so, how can you make it better so you can optimize it for SEO? Writing SEO content is a continual work-in-progress. Keep adding content to your blog or website. The more you include, the more you will learn about what works for SEO and what your audience wants to view.