With the advent of the internet, businesses nowadays utilize the use of Google My Business tool to show up on the search results. People can easily access your online store if you claim your account on Google My Business. It is a free marketing tool that can give an immense benefit to small and big businesses.
This article will serve as your guidelines on utilizing the use of Google My Business to promote your online store. In this article, you will learn how to get your account for free and tips on getting your business on search results.
Why a business needs a Google My Business Account
If you are looking for answers as to why you need to claim your Google My Business Account, here are some reasons why you should consider it.
1. Make your business discoverable
The world today is now living with digital technology, and people search for brands online. Even if you are running an old antique shop, chances are high that your prospects are online. And your brand, services, or products are typically searched by people using the internet.
Google My Business is a great tool to increase your website traffic. Your account on Google My Business allows a customer to look up your brand on Google Search and Google Maps, and if they find it, it will show your store location, making it easy for them to go visit your store, whether you have a web or physical address.
Your Google My Business account can be responsible for improving your local SEO if used correctly. If a customer searches for you on the web, your store will show up on page one.
Your account on Google My Business gradually ensures your business gets to the top results. Your account also provides access to analytics, so you could work for organic advertising strategies.
2. Keep Customers Informed
Keep your customers informed about your whereabouts and other vital details of your store. Don’t just leave them guessing about your business or where they can find your store. It doesn’t make sense if you leave them up to Yelp, TripAdvisor, or other review sites over which you have no control. Make sure that when your potential customer searches for your business, they get legitimate information.
Your account on Google My Business contains your contact information, business hours, address, and other essential details. You can keep your customer informed by posting updates such as the store is temporarily closed or fully reopened.
Wrong information can lead to missed opportunities and a horrible customer experience. Imagine the disappointment of a client that visits your store only to find out that it is closed.
3. Boost Consumer Confidence
If you want to improve your brand or business’s credibility, you must utilize the use of Google My Business account. According to the facts, 70% of customers choose to visit stores with a Google My Business listing. Businesses that have complete listings on Google are twice as likely to earn trust from clients.
Customers will purchase your product, service, or brand only if they trust your business. It is significant for the industry to let your customer feel confident about buying your product. Credibility gained from Google is enough to make 38% of the audience visit your store, and in that 38%, 29% are most likely to purchase something from your products.
Google My Business reviews also bring credibility to your store online, according to the research that 88% of clients trust online reviews as much as they trust personal recommendations.
How to Set Up Your Business Account
To post your business on Google My Business, simply follow these steps.
1. Sign in to Google My Business
In registering your account on Google My Business, go to www.google.com/business. You can sign in with your pre-existing account or create a new one. Just make sure to sign up with your business email domain.
2. Add your Business
Type your business name, if it does not show on the menu, you can just click Add your business to Google. You can then select a category that is appropriate for your business.
3. Enter your Location
If you have a physical location that customers can visit, then select Yes. Afterwards, add your address. You can also put a position marker for the site on a map. If your business only offers a service, you can list your service area.
4. Fill in your Contact Information
Do not forget to enter the exact details of your phone number and website address so clients can reach you. You can choose to add a Facebook page if you are using that rather than a website link.
5. Finish and manage your listing
You will be asked if you like to receive updates and notifications. You can check yes, and after that, click Finish. After setting up your account, you need to proceed with verifying your business.
Verifying your account on Google My Business
Now to verify your account, you need to follow these simple steps.
1. Sign in to your Google My Business account
2. Click verify now
3. Choose a way to verify your account
- Postcard by mail – default phone or email
Note: Fill in the required details correctly. After a few days to two weeks, you will receive a postcard to verify your location. Enter the five-digit code verification from your postcard, you can then download Google My Business app to manage your account.
Ways to optimize your account on Google My Business
To polish your business on Google, simply consider these tips.
1. Fill out your whole profile
As much as possible, provide Google with all the necessary information about your business. That is for Google to match your services to customer searches. In other words, it improves your brand search rankings.
Google only shows the right business with complete and accurate information to match with the web searches. You must fill out your business contact details, attributes, category, and more. Also, make sure to use the right keywords.
Google determines local rankings based on Relevance, Distance, and Prominence. The right keywords will improve your relevance.
You can also link your social media. Social media impacts your SEO ranking, too.
2. Standout with photos
Add your logo and cover photo so people can see what your business is all about. You can also add additional images showing your products, location, or handiwork. For example, if you own a restaurant business, post a picture of your meals, menus, and dining room.
If you can afford to hire a professional photographer, that is good for you.
3. Post updates, news, and special offers
Updating your profile on Google My Business account is also essential. Your address, hours of duty, and contact info should be accurate and up-to-date. Update your information when it changes.
You can post updates about new products, special offers, sales, or other events. Depending on your goal, posting an update will keep your profile fresh, drive sales, and encourage customers to visit your shop.
4. Add special features and attributes
You can add unique features and attributes to your account, but it depends on your chosen category. For example,
- Hotels can display class ratings and a list of amenities
- A restaurant can upload menus, dishes and add a link for online orders
- Service-oriented business can showcase their service menus and booking button
- Small and medium-sized enterprises can add product catalogs.
5. Encourage clients to leave reviews
The best time to ask for reviews from your clients is after providing them with excellent services and a great experience. Their thoughts are a significant factor in improving your Google ranking.
6. Build trust by responding to reviews
To show that you value the comments and feedback of your customers, respond to their thoughts. According to a survey done by Google and Ipsos Connect, brands that respond to reviews are considered 1.7 times trustworthy than those who did not.
Remember to maintain a positive interaction with your clients to build a relationship and establish loyalty.
7. Manage everything in one place with Hootsuite
Once you receive your Google verification, you can integrate your account with Hootsuite. Hootsuite allows you to keep track of all business processes, such as promoting company updates, responding to reviews, and others from one central dashboard. It is easy to use and can save you time.
8. Refine paid and organic reach with insights
Google My Business has a tool called Google Analytics. Google Analytics can track how many clients search for you, contact your business, ask for directions, click photos, and more. You can use keywords, images, and actions most popular in searches to adjust your profile.
Google My Business insights come in handy with Google Ads extension. These extensions show advertisements with clickable location details.