It is being said that if you’re climbing to the top of Mount Everest, you need a quality pair of hiking boots. Likewise, for you to climb to the top of SERPs, you need a solid set of backlinks pointing to your website.
Finding out and checking who links to your site can give you plenty of information that you can work with. This information may allow you to judge your success and also, it may allow you to identify some of the problems that you need to fix, work on or avoid in the future.
Links have always been a large part of Google’s ranking algorithm for a long time already. It has been reported that Google has over 200 ranking factors. But at the top of it, inbound backlinks are still considered as one of the most important factors.
Link building plays as a key element of search engine optimization. If your website has existed for a while, you’ll likely already have a significant number of active backlinks to it.
Nevertheless, you need to know where these links are coming from in order for you to determine their quality and relevance to your site. The list below are some of the steps on how to see and detect who links to your website.
Step 1- You need to Create a Monitor Backlinks Account
First thing that you’ll need to do is head over to Monitor Backlinks. This important and necessary tool puts all of the information you need right in front of you, even without you having to lift a finger.
Next,just add your domain, and in an instant, Monitor Backlinks will automatically start pulling your backlink data for you. Compared to most of other SEO tools, you won’t need to wait for prehistoric data to import.
Step 2- You need to Discover Your Backlink Profile
This time, just simply go to the Your Links tab, and you will be greeted with your entire backlink profile.
The set of data has contained every link that is currently pointing to your website and as well as the valuable metrics about each one to help you assess its relevance, authority and quality.
Included to the metrics are Majestic Flow metrics, follow/nofollow status, Moz metrics (Domain Authority, Page Authority, Spam Score, Moz Rank), and indexation status. And importantly, where the link comes from.
Step 3- You need to Identify Who Links to Your Site
It is now the perfect time to answer the all-important question such as, Who links to my site?
All you need to do is to simply check out the Linking Page column to find your answer.
That’s it, you’re done already. You have found everyone who links to your site.
But what will happen next? What to do next?
Having the information in front of you is absolutely valuable to build your entire SEO plan, going forward. These are the important next steps.
1. Analyze Your Backlink Profile
Once you have done locating your backlink profile, it is wise to have a scan through for anything that could cause issues.
Monitor Backlinks gives you a large amount of helpful filters above your links list, so that you can investigate the backlinks further.
2. Get Rid of Bad Backlinks
As you have got a bunch of low-quality links presently marked with a check in your backlink profile. Now, it’s time to disavow the links that don’t fit the strict criteria.
Just simply put a Disavowing bad backlinks and tell Google not to associate your site with the low-quality one. It will not only help you to prevent Google penalties and poor rankings, but it also improves your online reputation.
In addition, most of the tools outlined are paid for tools, but here you’re going to read two of the free tools that you can use for checking who links to your site.
1.Google Search Console
Google Search Console or formerly known as a Webster Tools can be used for a range of different things.
One of its dozens features is checking links. There are two ways of doing this. What is considered to be the most obvious way is not the best available because it will only give you a list of domains that link to your website, as opposed to the specific page that includes the link. By navigating the Search Traffic in the left-hand navigation menu and then to Links to your site, you can now find the list of specific pages that link to your site.
2. Ahrefs Site Explorer
Ahrefs provides and offers a trial that can help you to add some of the missing elements from the Webmaster Tools.
You will be faced first with your URL Rank and Ahrefs Domain Rank and these are estimates of your authority. Furthermore, you can also see an estimate of the number of backlinks you hold as well as the number of referring domains. Referring domains is the most important thing here. You can also check where you are getting your links from, who links to your site and the type of links you’re getting.
The following is the advantages of using Ahrefs.
-You can get an insight into anchor text and more information than available in Webmaster Tools
– You can put a number on high-value links
– Follow/no-follow distribution
– You can export all URLs
– You can put any website in and pull of the analytics (great for competitors)
-The link intersect and domain comparison are two most fantastic features.
Finding and locating who links to your website is a very useful starting point, but upon knowing this won’t improve SEO. The most significant part is to understand how you are compared to your competitors and more importantly, learning from those that are winning at SEO.
That’s the easiest way to have a better ranking for most websites.
Plus, having a complete picture of your link profile is not extremely important in the recent search landscape, with manual and algorithmic penalties lurking at every corner.