Understanding what your audience wants to find is the first key in the world of SEO.
Keyword research is not only about a keyword but it is all about phrases and questions your target audiences are using to find the products, answers and services they are in need. These questions and phrases are a critical component of any form of a marketing campaign.
Moreover, it is one of the first and most crucial steps in any search marketing campaign, either it’s organic or paid. However, most free keyword suggestion tools offer only a limited utility and limited results, particularly when it comes to the keyword research for PPC.
In order for you to drive the search engine traffic, whether through the organic search or paid search advertisements, you must have the right keywords first and a process to expand your keyword lists over time.
Are you currently looking to achieve better SEO results without spending any cost? Then, here is the list of some of the best free SEO tools to help you do your job better.
1. WordStream’s Keyword Tool
The WordStream keyword tool allows you to group keywords based off of a common theme for easy ad group launches, helps you to target a specific niche and also gives you further suggestions.
This keyword research tool will give you 30 searches for free, after that you’ll have to sign up for their WordStream Advisor to use it additionally.
Soovle permits you to explore the most typed in keywords on multiple search engines based on the keyword root you give it. It also includes Amazon and eBay.
It is not only a great keyword research tool for you to use, but it’s also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own ideas.
Reddit is a huge platform that is utilized by millions daily to discuss issues they are having, to find solutions they need and to find the answers. QuestionDB has created a hefty database based on questions asked on Reddit that assesses relevance by a keyword also by the category.
This tool also recommends using a broad keyword term.
This is a great tool to use for discovering phrases that you might not have thought of or have forgotten.
AnswerThePublic has a free version of their tool, and with it, they will allow you to see visualizations of phrases and questions that are asked around a particular root keyword.
5. AdWord & SEO Keyword Permutation Generator
Are you struggling to uncloak new keywords in your keyword research?
This is one of the challenges that you may face when launching your new site. Although you’re familiar with the top keywords in your niche, you don’t know where to go from there. And, as you know, that can be a problem as you create more and more content.
With the use of AdWord & SEO Keyword Permutation Generator tool, it will be easy for you to get creative as you search for keywords that are aligned with your site, the marketing strategy you use and of course, your goals.
6. Side-by-Side SEO Comparison Tool
Side-by-side SEO Comparison Tool allows you to compare URLs and gather data on the keyword strategies of other sites. If other sites are consistently ranking highly for terms you want, you can directly see their on-page keyword strategies at a glance.
The on-page analysis data will show you a lot of information on how they are using keywords such as how many linked keywords, how many keywords per page, keywords in head tag elements, and meta descriptions.
Do you rely most of the time on the Google Keyword Planner?
If yes, this tool provides you with all of the keywords and data that you need to make informed decisions. And one thing, it’s important to remember that you may not be getting as much data as you think.
The Ubersuggest provides you with all the keywords that are not available in the Google Keyword Planner. With this organized approach, you can have a better chance of reviewing every keyword, without missing one that could be a game changer for your site.
8. IMforSMB Bulk Keyword Generator
Some of the keyword tools are good for every type of website. However,others are only a good fit for a particular site type.
The IMforSMB Bulk Keyword Generator tool always works best for local service companies, as it’s designed with the idea that you’ll want to find local keywords.
Another pro tip, even if your business type isn’t available, you can still use this tool. You will have to replace some of the keywords with your own, in the search results. But still, you will end up with the same basic results.
9. Keyword In
If your goal is to combine your keywords the easy way, you’re in the right place.
By far, Keyword In is one of the simplest keyword research tools to use. It will only take a couple of seconds to plug in your keywords, choose options and finally, generate your results.
You may don’t always like what you see, but it is easier to double-back and change the seed keywords. The more you do this, the more results you will generate.
There are dozens of free tools for you to use that can help you gather the essential information. Always choose the best keywords that are based on your industry, monthly searches and other concerns. Plus, create a content calendar that’s based on related long tail keywords. Learn more about the competition you’re going to face. Find which keywords on your targeted list have the highest search volume. Because the primary goal is to boost your search engine rank.
Now that you’ve learned the various Free SEO Research tools, the next thing you do is to determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both of your users and search engines.