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Let us begin by recalling briefly what SEO and PPC are.

While they are both strategies employed to direct traffic to websites, they differ in how they do it.

PPC, the abbreviation for Pay-per-click, is the type of online advertising, where an advertiser typically bids on keywords/phrases relevant to their target audience. Advertisements, in the form of online banners, are displayed on web sites or search engine results with related content. The advertiser, then, pays for the clicks generated by these sponsored links.

Many people ask what does it means geolocation when searching on Google? 

Well, this is a small video I created to explain easily and without too many words what geolocation means! Enjoy and have fun.

Bing it On… seriously!

Google vs Bing or.. may I say Coca Cola vs Pepsi?

So here is my story, I tried this Bing It On and I discovered that it's a great marketing strategy that on the long run is going to die with just one looser, the expected one.

Microsoft, after years of silence, decided that was time to kick some asses and trying to erase a big competitor from the face of the world.

They tried first with Apple and they simply failed: Apple is a different world, different kind of software and enginery.

Microsoft it's too different and following a completely different path.

When Speed can become a penalizing factor... let's talk about it.

Many people won't believe it, but it's said that most of the websites out there are running powered by cheap hosting companies and it's ok... unless you are planning to have a good number of visitors.

When I started with ChkMe I was one of them. A very cheap hosting account, few visitors and it was fine! I never had problems with Google. All the page were indexed without problems.

After few months, I noticed that many pages were not indexed, and a drop of visitors. I went like "WTF" and I discovered that most of the time my ChkMe Tool was down!

A war of Titans, I imagine like this.

Google maintain the King position, Facebook is the Prince of Internet, YouTube is the Duke and Yahoo is having troubles with the engines... Bing is just number 27.

Last year I was stating that Yahoo was the real number one, 100% SEO optimized and friendly to the user but now, one year later, positions are switching.

Google (GOOG) acquired definitively the King Position, showing to be able to attract more people than Yahoo and Facebook, yet.

Facebook (FB) is a company that is trying to climb the solid walls built by his competitors, especially Yahoo (YHOO) that found it's throne slippery and start it's fall almost 6 months ago allowing Google to jump up in first position.

Google aims to be internet's swiss army multitool, a all in one site and seems it's doing a good work also with the newborn Google+.