Since one of my friends asked me to explain a bit better why a lot of Guru and SEO Websites are appearing on Internet, I decided to say what SEO really means.

SEO is not a magic word, you don't need a magic wand or a voodoo dool to activate it. SEO means... roll the drums: Search Engine Optimization.

SEO it's not a domain value in dollars as many website says, SEO it's not a fact of BackLinks, SEO it's not matter of marketing. SEO start first of all inside your website, deep inside the main code of it.

So how to be SEO optimized? First of all let's clarify that Google is not the only search engine and that every search engine is similar.

To understand what exactly means SEO and how it can help you, let's try to understand a bit how a search engine work:

Let's imagine the Search Engine like a man, but not a common man. Let's say that our friend is a blind man. Yes, he can't see anything but using a special computer our friend have the opportunity to browse every website he want.

Now, imagine our friend in front of his computer, browsing this website: chkme.com

The special computer will start to speak describing exactly what's inside the website. From Menus, passing thru Images, Forms and Comments. Everything will be well described by the super computer.

Now imagine that our friend go to another website, let's say X. For us that we are not blind, visiting this website, full of flash and animations, it's exciting! We like to click the shiny buttons that play a tune at every click but our friend it's seems to be not so happy.

The super computer is not able to describe the content of the website, it was barely able to say the title of it, some footer notices and nothing more.

What's the point of this story: Google, as well as every Search Engine like Yahoo and Bing, it's not able to see images without a description, it's not able to understand flash animations or a movie. Search engines understand just one thing: Text.

Now, SEO: To have a perfect Search Engine Optimized Website you don't need to hire magicians or marketing experts, you just need to pay a bit of attention while coding your website. If you are not a web designer but you hired one, you can just ask him to fix the missing part of the html code to be 100% SEO optimized and using our Free S.E.O. Tools it will be easy and, best of all, totally free.