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What you need to know about an SEO Company
One of the biggest problems that both SEO professionals and business owners face every day during the quest of reaching the top spots on the search engine queries is the lack of impulse and momentum. SEO consulting professionals as well as the business owners that plunge into SEO often need the assistance of a third party to help them boost their clients and businesses to the top.
This is not unusual and it is certainly not forbidden as most of the SEO activities require time that neither the business owner nor the busy SEO consultant have. Doing these activities by themselves will force them to step away from business hours or personal time usually spent with the family.
At this point it might sound all wonderful and blissful to be able to find a company to assist them in the tedious and time consuming tasks; but as there is a need in the market for a service that will allow them to stay free for that precious amount of time, a vast number of service providers have appeared. Some of them will be truthful and beneficial while others will make promises that they cannot or will not keep.
Sorting the good from the bad is not an easy task for either the SEO consultant or the business owner who realizes that he needs assistance in the SEO efforts he’s doing for his business. While in most cases, experience is the best way to sort them out, it is always beneficial to know what to expect from a SEO service provider.
Regardless if you are an SEO consultant or a business owner that takes care of your own SEO processes; you need to make sure that the SEO Company that you will be having assist you can provide you with the services that you need. Therefore, the first step to sort out those that are professional and efficient from those that are not, you should make sure that they provide you with:
Whether it is an already existing website or a new one, the core of the website should be adjusted and treated in SEO terms not only by creating the right meta tags but also the content itself.
Even if there is NO website at the moment and your client wants to create one with all the benefits of having it done with the aim and goal of an adequate SEO construction, your SEO company should and must be able to provide it.
There are many automated services that will submit your client’s business to a vast number of directories; but these automated processes will not be able to solve – in the moment - issues such as the selection of the right category or verifying an account. The best way to go with an SEO company in terms of directory submission is to seek one that provides human submission.
In this case, it is important that the time lapse that they state for the submission is adequate. Directory submission that is offered and promised within a short time span is usually not thorough or it is limited to the mere act of submission. Both the SEO consultant and the business owner should aim for a company that provides fully finished Directory Submission and not only the mere act of submitting.
Presence and Reputation Assistance
Backlinks are just as strong today as they were 3 years ago and are a tool that will help create the high reputation that your client’s business needs to rank high in the search engine query. Submitting to these sites also takes time and due to the Google Panda and Penguin duo, the best way (and probably the only one) to make sure that they are there and that the ones created will have the right impact is to create them by hand.
Once again, there are automated companies that offer a vast number in a short period of time; but selecting automated responses or trying to cut down on time periods only causes the opposite effect as they are not natural and therefore are a blatant attempt to force a high rank.
This is a very helpful tool if at any point your client has had a negative review anywhere where his or her business NAP (name, address, phone number) has been mentioned. The right reputation management can revert the damage that a negative review can make.
SEO consultants come in all shapes and sizes… Naturally, they also have different degrees of experience. As such, there are times when the keyword that the client wants to use is not the right keyword or maybe it is the right keyword, but should not be considered the main keyword.
When the use of SEO tools available online seem complicated or not enough for the SEO Consultant, guidance and assistance for the SEO consultant and the business owner should be available in the right SEO Company.
Spreading the Word
Backlinks and reputation, Website SEO’ing, directory submission are all parts of a well thought SEO & Internet Marketing plan, but there is also the need to make the business known to the world. These are activities that are as time consuming as the directory submission itself and yet another area where an SEO Company assisting the SEO consultant and business owner comes in handy.
Through the use of Podcasts, Videos and RSS feeds to name just a few of the most popular ones, the SEO Consultant will be able to make the business of his client known across the internet.
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