Google Organic Local
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Google Organic.. Local?
It's a fact, Google change every now and then and between the days 20 and 24 august 2013 something silently changed, again!
Again Google changed the rules and many people involved in Keyword Ranking Check started to scream about a possible catastrophe.
All the Keyword Ranking Tools began showing strange results and unusual drops for well established and well positioned listing, so what's wrong?
The new “Penguin” update for sure have a small role but this time the “drop” is significantly related to technical changes happening to Google while talking.
The organic results seems are going to be really local and the geolocation identifier seems it's going to have less impact in searches.
Goodbye GeoLocation... ?
Probably. In the last days I noticed how some clients started complaining about their ranking reports, saying that they don't rank for their location, not anymore. Myth or Facts? Well, all depend.
People used to do SEO are so technical that some times they forget how to be “human” while searching on internet, also me... when I need to search for something I am used to add the location forgetting that Google already knows about me and my location... in fact, have you ever tried to ask Google about your location? It's easy, open your favorite browser and ask Google “My location”. I asked many of my friends to conduct an experiment and all got the expected result:
If you live in the United States, Google knows your location and will likely filter your query removing the geolocation identifier so, for example, by querying preschool costa mesa Google will likely remove the costa mesa if you are already near that area and showing results “locally” influenced. Same if you query italian restaurant miami or movie theater new york.
What does all this means?
All this means “goodbye geolocation” but partially, if you are still planning to travel around the world and willing to know which is the best “italian restaurant” in the “city” you will be visiting during the next holidays, you can still do it but results will be different while visiting your destination because seems that Google is really trying to return the best local results exactly related to your physical location.
Stay tuned for more news!
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