Someone asked: What about PageRank?

Don't pay attention to your PageRank. Yes, you don't need to pay attention on it, especially if your website is new.

So what to do to advertise? Stay away from people who sell optimization, voodoo dolls, don't buy books, don't buy ad-words... the best way to gain some popularity is free! Yes, totally free!

Some years ago someone invented the internet directories where you can ask kindly to put a link to your website. Most of them are free (Example: DMOZ) some others are not, but you don't want to spend a buck, right? So listen to me: Do you want to make link exchanges with directories, blogs and websites? Do it but, before all, check the quality of the website!

Search on Google for free directories (or have a look here), then you can use our tool to check the PageRank, use it! If the website where you want to publish a link have more than 0 as PageRank (but mind that more than 2/3 is better) submit it and if they ask you a back-link (sponsored inclusion) accept and publish it.

Why? Easy. PageRanks is synonymous of old, famous and...  Google love websites with a good PageRank! Yes... I know... I told you PageRank is dead so now... what?? Oh... well, yes! Google (and other search engine) still prefer to give importance to this kind of Classy websites! So this is the fact, for example: If you submit your website in a Class Z Directory (And you better wont submit there, are full of Viagra advertisement), Google won't take it in consideration and won't calculate any link as a valid back-link.

Now, if you submit your website in a valid directory, let's say from Class C to Class A, Google (as well as others, also if Yahoo prefer you to submit your website in it's directory, that's not free) will see your website included and will say "Oh well, this one is here, that's good. So let's help this one kicking some ranking positions!" - Yes, with this simple trick your website will gain positions and it will be more likely to be found if someone search for the keys resembling your website!